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I use it regularly and it is an important part of my job. Principles of integrated marketing communications explains the principles and practice of implementing effective imc using a variety of channels and techniques. There were 43 attendees, 6 faculty, and 4 exhibitors. Principles and practice was held in austin, texas on september 67, 2018. David jobber principles and practice of marketing 6th edition. Principles of marketing 7th edition principles and practice of.
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